Full disclosure: I have an iPhone 4 and I love it. Moving on… By now I’ll have to assume that you’ve heard about iPhone 4′s reception issues. If you haven’t, check out the videos on YouTube. Or just Google it: The new iPhone’s sales have been very impressive, ... Read the rest of this entry >>

Sometimes when we least expect it, we can be suddenly tossed into the limelight. For a local co-owner of a coffee shop, that time was last month. I’ll give a quick bit of background, but this post will focus on the reputation management side of things. I’m not here to place judgement or ... Read the rest of this entry >>

It can probably go without saying that there is no other company that currently has a worse reputation, online or off than BP. When your company has caused one of the worst environmental disasters in history, there is no good way to begin repairing your reputation. But just for fun, let’s take... Read the rest of this entry >>

TRUSTe, an online privacy certification company, has secured another $12 million of funding bringing their total to over $22 million. The company’s goal is to certify companies with quality online privacy practices, and to let consumers know what companies can be trusted with private informati... Read the rest of this entry >>

Pew Internet and American Life just released a report speaking to how different social media users protect their online reputation via their privacy settings.  This information is very timely especially after Facebook’s recent updates to their privacy policy. According to the report, more peo... Read the rest of this entry >>

For small businesses, your reputation is your livelihood. Your store (or website) doesn’t see the foot (or website) traffic like the major corporations see, which means that every set of feet that enter your store or every unique visitor that enters your website is crucial to your success. If ... Read the rest of this entry >>

If you’ve recently viewed Reputation Watch, or visited any of the thousands of WordPress blogs that were part of a large-scale malware attack, it’s likely that your browser was hijacked. The virus was disguised to look like a spyware scanner, and told website visitors that their computer... Read the rest of this entry >>

Google AdWord’s Sitelinks are not new news, however the way advertisers are using them might be to some… For branded PPC ads, first and foremost it is important your brand message comes across loud and clear.  What makes your brand better than all the others?  You should be asking this... Read the rest of this entry >>

One of the most important aspects of optimizing your Local Business Listing (LBL) is choosing the right categories to associate your site with.  In fact the “Association of Proper LBL Categories” was named the 3rd most important factor for local search rankings according to David Mihm&#... Read the rest of this entry >>

There have been numerous posts regarding tips for optimizing your website, but this post confirms what we’ve been saying all along.  I listened to a Search Marketing Now Webinar this morning featuring two top internet marketing experts, Dr. Ralph Wilson of Web Marketing Today and Bruce Clay o... Read the rest of this entry >>