As Twitter becomes less of a fad and more of a mainstream marketing channel, more and more companies are needing a solution to monitor their brand and interact with customers in one simple solution. Fortunately for all of us, there are plenty of developers out there who are working to provide just t... Read the rest of this entry >>

Not many of us in the United States ever worry too much about what the search results from around the world look like, let alone which sites are returned in the Search Engine Results Pages (SERP’s).  While SEO activities typically get the bulk of “rankings” talk, online reputation... Read the rest of this entry >>

Like many Twitter users, I follow my favorite brands on Twitter.  I like to read up on all of great things they are doing in their communities and I LOVE receiving special promotion offers via Twitter.  I fall for any promotion that says, “special offer only for our Twitter followers”.... Read the rest of this entry >>

A recent study, conducted by Nora Ganim Barns at the University of Massachusetts and Eric Mattson with Financial Insite, found that only 16% of Fortune 500 companies have a corporate blog. Moreover, the higher a company is on the list, the more likely they are to have a public-facing blog. The Glass... Read the rest of this entry >>

Online reputation management is becoming more and more important to corporate executives according to a report recently released by the The Conference Board. This detailed report highlights the results of a study that confirms online reputation management concern is significantly on the rise among c... Read the rest of this entry >>

I think it’s safe to say that social media has exploded. I’d be willing to bet that the majority of our loyal readers (or your company) have a blog, Facebook page and Twitter account – as a side bet I’d also guess many have a YouTube channel (or at least uploaded a video) and... Read the rest of this entry >>

By now you’ve heard of Twitter (if you haven’t, go sit in your corner for 20 minutes because you’re in time out) and are probably using it for personal use with a bit of business mixed in, or vice versa. However, if you’re like me, you are managing multiple accounts on a daily basis that include your own personal and client accounts. A slick, efficient tool that allows you to manage every aspect of Twitter is a must in order to keep your sanity.

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What would you do if an anonymous person called your entire business model a scam?  What if this person says they are a former employee? What if this was all posted to the internet for all the world to see?

It happened to Cash4Gold.

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The Aladdin Annual Threat  Report for 2009 was recently released by the Aladdin Attack Intelligence Center. With so much personal data stored online, the web continues to be the primary target for identity theft. With the rise and proliferation of social media sites, identity theft no longer c... Read the rest of this entry >>

So you have been reading Reputation Watch and know that it is probably a good idea to do online searches for yourself and your company on occasion.  You Google your company name and scroll down a couple of spots and notice a Wikipedia entry under your name!  How great, you think… Read ... Read the rest of this entry >>