What happens when 5 Stanford classmates come up with an idea to create a tool that will help you keep up with your friends across multiple social networking sites? Well of course they start out in a basement somewhere, but some never get out of that basement unless they have someone like Guy Kawasaki advising [...]

Well, that is in Google’s mind. So you have a hotel, restaurant, or run a local attraction? Then you need to read this very informative and in-depth report from Search Engine Guide. I don’t mind sending people off our blog to check this out, since Miriam did such a great job researching over 1,000 reviews [...]

“Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets,” a public relations person wrote to ShapingYouth, a blog about the impact of marketing on children. “This practice is in place to allow us to focus on publications that reach our core guest. We do not work [...]

Danny Sullivan’s post took us back one year ago today, when Google bombing was defused and is still in effect today. No longer can you search “miserable failure” and get the listing for GW’s bio (you’ll have to find your fun on some other search or try it on Ask, MSN, or Yahoo).
Great post worth [...]

If you haven’t heard about the SEMMYS before now, is that small business SEM guru, Matt McGee, just started the annual awards event honoring the great content produced across the search and online marketing industry. While reviewing the list of the best SEM blog posts from 2007, I remembered a few blog posts surrounding reputation [...]

Wow, PDA has just taken an interesting turn. Reuters is reporting that a Chinese couple plan to sue the subway’s operator after a security video of them hugging and kissing on the subway platform was leaked and uploaded to YouTube and other sites.
“Authorities have credited the installation of hundreds of thousands of closed-circuit security cameras [...]

If you run competitor campaigns in Google AdWords, where you have a list of trademarked competitor terms, then you should take note of a recent change in how Google is assigning CPC for those terms. After updating a client’s campaign with new ads and landing pages (yes, we erased the history, but because we felt [...]