Archive for February, 2008

Tool Review: Trackur Online Reputation Monitoring Tool

Friday, February 29th, 2008

I don’t know about you, but when I heard that Andy Beal, of MarketingPilgrim, announced that he developed a new tool to replace Google Alerts and the many, many other tools that we use to track client mentions, I thought it was too soon for Christmas again. I’ve spent only a day or so [...]

How Much Info is Too Much Info?

Friday, February 29th, 2008

A recent post on Cre8pc’s blog got me thinking about how much information we are sharing with each other:
“If a group of your industry peers supported a political view or candidate, set up a web site and promoted themselves as supporters, and you strongly disagree with that view or candidate, would you feel differently about [...]

Media File Optimization for SEO

Wednesday, February 20th, 2008

In the interest of owning serious real estate in Google’s Universal Search, one must optimize all types of media. In this post we’ll outline best practices for optimizing such media files as images, video, podcasting, and PDF files.

SEO Tips for Public Relations Pros

Thursday, February 14th, 2008

Our friends over at TopRank have posted transcripts from an interview with Eric Schwartzman, PR extraordinaire, from PRSA’s International Conference. They discuss the role of SEO in online public relations. My paraphrasing the interview wouldn’t do it justice, so I recommend that all our PR friends read through this post.
As you know public relations and [...]

Real Estate Agents Sue Google for Defamation in SERPS

Sunday, February 10th, 2008

Can Google be held legally responsible for showing links to information that might be viewed as defamatory? Well two real estate agents from Victoria Australia think Google should remove such links to articles saying they bullied an intellectually disabled man into selling his home in order to claim a commission of at least $200,000. [...]

How Zicam Can Improve Their Online Reputation

Friday, February 8th, 2008

I visit Tamar Weinberg’s blog on a weekly basis, or as much as she updates it, because of her tagline, “Social Media, Internet Marketing, and Personal/Biz Development from a tech geek at heart.” And since I’m not a tech geek at heart, I find her blog gives me techie ways to look at client challenges [...]

Political Donations and The Big 3

Friday, February 1st, 2008

The good folks at Marketing Pilgrim have stumbled upon a Google Mashup on The Huffington Post that tracks political donations by address, city, last name, first name, occupation, and employer. Warning: FundRace 2008 is addictive!