Archive for March, 2008

YouTube Announces Video Analytics Tool

Thursday, March 27th, 2008

For those of you who are using videos to round out your universal search presence and maximize your first page rankings (not to mention marketing through videos), you’ve probably heard of TubeMogul. TubeMogul is the leading video distribution and analytics platform which lets you upload your videos to twelve of the major video sites along [...]

New Wikipedia Page View Tool Rocks

Monday, March 24th, 2008

Struggling to decide which Wikipedia page to submit to? Which one will give you a good ranking on the first page of Google but one that will give you some decent traffic as well? Fret no longer! The Wikipedia Article Traffic Statistics Tool is here! The tool doesn’t seem to be endorsed by Wikipedia, although [...]

Increasing the Value of Your Personal eBrand

Wednesday, March 19th, 2008

Our friend Dan Schawbel, author of Personal Branding Blog, just wrote an excellent article, “Personal Branding Tips From the Hidden Vault,” which was posted on MarketingProfs as well. Dan covers 3 tips that will help you brand yourself better than the next guy. Personal branding starts the first time you post something for the world [...]

Eliot Spitzer’s Reputation Watch

Wednesday, March 12th, 2008

I missed much of the late breaking news on Monday since I was attending SearchFest, an all day SEM conference here in Portland. So, when I got home my husband asked me if I heard the big news of the day, to which I replied, “No, what?” In my defense, we had limited wifi coverage [...]

SEMpdx SearchFest: ORM Session Recap

Tuesday, March 11th, 2008

For those of you who aren’t in the North West, you really missed a great conference on Monday. SEMpdx, Portland’s elite group of SEM professionals, hosted their annual conference, SearchFest. The conference was a one day, jammed packed affair that attracted national SEM celebrities such as keynote speaker Rand Fishkin, SEOmoz; Jeff Pruit, iCrossing; Stoney [...]

A Client Case Study

Wednesday, March 5th, 2008

What happens when you fire that non-performing employee? Well if they know anything about SEO and online reputations, they start posting comments everywhere they can think of. This is exactly what happened to a client of ours. A former disgruntled employee created some negatives reviews on top ranking sites and optimized around branded terms. What [...]