We work with many clients on getting their product evangelists to spread the word even more than they do. After all, there’s so much potential in tapping those that already love your brand. Take our client gDiapers, a flushable diaper for example. They have a huge following online, with over 3,000 members in a customer-started [...]

Marketing Pilgrim has covered a study from Brodeur and Marketwire on Beat Reporter Views on Social Media, asking reporters to rank blog and social media sites by beat. While the study didn’t have a great number of respondents (they sent out 3,500 invitations and had only 451 reply), there are a few nuggets if you [...]

In a recent article on Internet surfers trust with online information from eMarketer, aUSC Anneberg School Center for the Digital Future study was reviewed and the contents weren’t that surprising. A major finding was that after a five year study they determined that Internet users have grown more trusting of Web sites managed by [...]