Archive for July, 2008

Scrabble vs. Scrabulous – Copyright and Trademark Law Nuggets

Thursday, July 31st, 2008

I just saw the news about Hasbro, the makers of Scrabble (invented in 1938!), filing a copyright and trademark infringement lawsuit against the developers of Scrabulous and thought I’d share what I learned about these crazy laws.

Tool Review: Traffic Marks Link Building Tool

Thursday, July 31st, 2008

Matt McGee has posted an excellent review of a new link building tool, Traffic Marks. Which we’ll be testing the next month and will report back on this tool asap. In the meantime, read Matt’s review on Traffic Marks link building tool and test for yourself. Let me know what you think too.

What’s a Good Click Through Rate?

Thursday, July 31st, 2008

We get this question all the time from clients, “What’s a good click through rate? or CTR?” So after reading Yahoo!’s Search Marketing Blog post on answering the questions about good click through rates, I’ll share my thoughts as well.