Archive for November, 2008

8 Twitter Tools We Are Loving

Sunday, November 30th, 2008

Don’t you wish Twitter had more functionality built in and that you didn’t have to use 8 additional tools to basically do what Twitter should in the first place? I do and so does the team at Anvil. Here are a few tools we are loving at this very moment.

Motrin’s Online Reputation Nightmare

Tuesday, November 18th, 2008

I would imagine the marketers for Motrin are popping a few right now after this big mess. For those of you who haven’t been following Motrin’s misstep with their video ad on their website, I’ll recap: They posted a video ad on their site about “baby wearing” (carrying your child in a sling or wrap [...]

Adding social media to your scorecard

Monday, November 3rd, 2008

Mid last month, Federated Media Publishing (FM) made a huge step in tracking conversations on the web. FM beta-launched their Conversational Marketing (CM) Toolbox to select FM clients including American Express, Best Buy, Dell, Intel and Symantec, but said they hoped to launch in Q109. The CM Toolbox enables marketers to track and analyze social [...]