Archive for December, 2008

Measuring Success in Twitter

Tuesday, December 30th, 2008

Our good friend, Eric Peterson of Web Analytics Demystified, has a great post on the topic of measuring success in Twitter. He asks if “influence is the best way to measure success in social media?” Or if we should pay closer attention to something like Twitter Ratio or Twinfluence. Yeah, I said Twinfluence. Let’s take [...]

How to Build a Brand Today

Wednesday, December 24th, 2008

Gyutae Park, of Winning the Web, has a great post today about online branding. I’m not going to butcher the post, but just want to highlight the seven steps to a “strong” online brand presence.

BusinessWeek’s List of Most Influential Companies and Social Media

Saturday, December 13th, 2008

BusinessWeek has compiled it’s first ever list of the most influential companies, voted on by a 14-member advisory board. BW says their list is more art than science, and that the companies that emerged are those that have played a major role in the world of business over the past year and could shape the [...]