Not many of us in the United States ever worry too much about what the search results from around the world look like, let alone which sites are returned in the Search Engine Results Pages (SERP’s).  While SEO activities typically get the bulk of “rankings” talk, online reputation is all about where and how sites [...]

Like many Twitter users, I follow my favorite brands on Twitter.  I like to read up on all of great things they are doing in their communities and I LOVE receiving special promotion offers via Twitter.  I fall for any promotion that says, “special offer only for our Twitter followers”.  When brands communicate this message [...]

A recent study, conducted by Nora Ganim Barns at the University of Massachusetts and Eric Mattson with Financial Insite, found that only 16% of Fortune 500 companies have a corporate blog. Moreover, the higher a company is on the list, the more likely they are to have a public-facing blog.
The Glass Is Half Full
This is [...]