When we talk about a person or company’s ‘Online Reputation’, we’re usually focusing on social media profiles (Facebook, Twitter, LinkedIn), blogger buzz, and Google’s organic search results.
Social Media profiles can get cluttered with comments from detractors.
Blogger buzz may not always be as positive as we’d like.
Google search results can be less than flawless (United Airlines, [...]

One of the reasons you might be hesitant to embrace social media is because you don’t want to risk losing control of your brand’s messaging, and nothing can better exemplify this fear like customer’s response to Honda’s new crossover.
Honda, which has a Facebook fan page for each of its vehicles, posted a new Facebook page [...]