For companies that have several retailers and affiliates, sometimes your company can get lost in the weeds when it comes to Branded Pay-Per-Click (PPC) campaigns.  When you are not the only company selling your products a Branded campaign in PPC can be hard to justify.  You don’t want to upset your retailers by ‘competing’ with [...]

If you’re a business that doesn’t operate 100% online (i.e. you have a building or buildings where customers want to visit you), pay attention:  Google Place Pages are up and running. In late September, these pages came along and early buzz speculated that Google was either trying to overthrow Yelp or overthrow small business websites [...]

We all know the past year has been rough, to say the least, as hoteliers have seen the worst slump in decades. Occupancy rates for the first week in October have dipped just under 60% nationwide, which is a 5.4% decrease from the same time last year. Looking at revenue per available room (RevPAR), a [...]