In the spirit of the Thanksgiving holiday with BLACK FRIDAY and CYBER MONDAY I thought it would be nice to discuss a brands reputation in PPC with regards to promotions and sales. We all know that including promotional messaging in your ad text will most likely help your CTR.  Let’s take a look at the [...]

This may seem obvious to many, but it never ceases to amaze me how many businesses neglect their reputation by not addressing negative reviews online. Seriously, FAIL. It has gotten to the point where I almost feel morally obligated to give the local businesses I frequent a heads up when I see a bunch of [...]

By now we all know how important it is for a brand to control their online reputation, and we’ve heard the myriad of instances where big brands have failed to do so; like the popular I Hate Starbucks example or when Apple failed to take their current iPhone users into account when lowering the price, [...]

In one of our recent posts, we talked about owning your brand terms in Google AdWords. Now, we need to address what you can do (and can’t do…) to constructively combat other advertisers that are negatively impacting your business on PPC. When you have a brand worth protecting, it’s critical to keep tabs on all [...]

Social Media can be a very powerful tool for online reputation management, helping you address and mitigate undesirable search engine results or mentions in online media. The fact is that you are no longer the only manager of your brand and that consumers have now taken a seat at the boardroom table. But by actively [...]