Archive for December, 2009

Not Just Your Facebook Pictures Will Haunt You

Friday, December 18th, 2009

Most articles centered around online reputation management – at least for individuals – tend to be focused on making sure you don’t have inappropriate pictures and content on popular social networking sites like Facebook. It is important to remember however, that images from all sources have an opportunity to surface in search engine results. Even [...]

SMB’s, Start Protecting Your Reputation

Tuesday, December 15th, 2009

Reputation Management has become a hot topic over the past few years (hence the need for a blog dedicated to it), especially given the ability consumers have to create, and share, their own content. It’s scary if you’re a business, but even scarier if you’re a small business. Small business owners rely on user reviews [...]

Facebook’s New Privacy Changes

Friday, December 11th, 2009

Earlier this week Facebook finally released their new simplified privacy controls to all users. While the changes won’t affect Pages or Groups, they do have a big impact on personal profile privacy settings.
At first glance, Facebook gives you the option to leave your privacy settings as they were or to allow each segment of your [...]

Facebook Ads: More Valuable than AdWords?

Wednesday, December 9th, 2009

We talk a lot about building a presence on social media in order to build your online reputation. What many businesses don’t do, however, is take advantage of advertising on Facebook to make that presence even more powerful.
Similar to Google AdWords and other PPC engines in that the advertiser pays each time their ad receives [...]

Google’s New Layout Affects Local Search Importance

Thursday, December 3rd, 2009

If you haven’t noticed Google Maps has been busy making several changes that have increased the importance of local search.  In addition to the Google Place Pages, recent guidelines, local ads and mobile coupons Google’s new UI updates are propelling local search forward.
You see that with the new layout the map is now wider and [...]