UPDATE: Here are the details of the Yelp & AdWords matching beta from Google. We are doing a 1% experiment of Reviews on Ads in which we match ads to reviews on various 3rd party sites, and display links to the review in a separate section in the ad. Advertisers cannot opt-into this experiment, but [...]

Have you seen AdWords new device targeting options in your PPC account yet? You are now not only able to target mobile devices but you can target specific phones or carriers!  What does this have to do with online reputation you ask?  Well let us look at a current example in the mobile industry and [...]

Have you ever “Googled” yourself? Why not, are you chicken? Maybe you’re scared about what you might find? Well, you’re actually not alone. A study, commissioned by Microsoft, asked 2,500 professionals (HR representatives and recruiters) and consumers if they had ever Googled themselves. The survey showed that only 42% of Americans have actually done it. [...]

Part of managing a reputation online is understanding where your site and your brand is appearing and how that can affect both user’s and search engine’s perceptions of your brand and website. This can be the case when there are other sites that talk about your site or brand, other sites that link to yours, [...]

Most recently, the FTC has been cracking down on their advertising laws, particularly in relation to Internet advertising and blogging. I have a feeling that most of these new laws have come as a result of the myriad of high converting less than truthful affiliate ads which can be found all over the net (if [...]

Big news for local businesses from Google this week, “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices”.  So, users with iPhones/mobile devices will be able to click-to-call the phone number associated with your ad. Specifics In your campaign settings, you must be opted into [...]