Google AdWord’s Sitelinks are not new news, however the way advertisers are using them might be to some… For branded PPC ads, first and foremost it is important your brand message comes across loud and clear.  What makes your brand better than all the others?  You should be asking this question for all advertising messaging [...]

One of the most important aspects of optimizing your Local Business Listing (LBL) is choosing the right categories to associate your site with.  In fact the “Association of Proper LBL Categories” was named the 3rd most important factor for local search rankings according to David Mihm’s annual survey results. For reference, here’s an example of [...]