Sometimes when we least expect it, we can be suddenly tossed into the limelight. For a local co-owner of a coffee shop, that time was last month. I’ll give a quick bit of background, but this post will focus on the reputation management side of things. I’m not here to place judgement or provide an [...]

It can probably go without saying that there is no other company that currently has a worse reputation, online or off than BP. When your company has caused one of the worst environmental disasters in history, there is no good way to begin repairing your reputation. But just for fun, let’s take a look at [...]

TRUSTe, an online privacy certification company, has secured another $12 million of funding bringing their total to over $22 million. The company’s goal is to certify companies with quality online privacy practices, and to let consumers know what companies can be trusted with private information. The TRUSTe badge has potential to become another display of [...]