It can probably go without saying that there is no other company that currently has a worse reputation, online or off than BP. When your company has caused one of the worst environmental disasters in history, there is no good way to begin repairing your reputation. But just for fun, let’s take a look at [...]

One of the reasons you might be hesitant to embrace social media is because you don’t want to risk losing control of your brand’s messaging, and nothing can better exemplify this fear like customer’s response to Honda’s new crossover. Honda, which has a Facebook fan page for each of its vehicles, posted a new Facebook [...]

A recent study, conducted by Nora Ganim Barns at the University of Massachusetts and Eric Mattson with Financial Insite, found that only 16% of Fortune 500 companies have a corporate blog. Moreover, the higher a company is on the list, the more likely they are to have a public-facing blog. The Glass Is Half Full [...]

Online reputation management is becoming more and more important to corporate executives according to a report recently released by the The Conference Board. This detailed report highlights the results of a study that confirms online reputation management concern is significantly on the rise among corporate executives. This is great news, and certainly to be expected [...]

What would you do if an anonymous person called your entire business model a scam?  What if this person says they are a former employee? What if this was all posted to the internet for all the world to see? It happened to Cash4Gold.

So you have been reading Reputation Watch and know that it is probably a good idea to do online searches for yourself and your company on occasion.  You Google your company name and scroll down a couple of spots and notice a Wikipedia entry under your name!  How great, you think…

Marketing Pilgrim has covered a study from Brodeur and Marketwire on Beat Reporter Views on Social Media, asking reporters to rank blog and social media sites by beat. While the study didn’t have a great number of respondents (they sent out 3,500 invitations and had only 451 reply), there are a few nuggets if you [...]

Our friends over at TopRank have posted transcripts from an interview with Eric Schwartzman, PR extraordinaire, from PRSA’s International Conference. They discuss the role of SEO in online public relations. My paraphrasing the interview wouldn’t do it justice, so I recommend that all our PR friends read through this post. As you know public relations [...]