Archive for the 'Online Reputation Management' Category

Apple and the iPhone 4

Thursday, July 8th, 2010

Full disclosure: I have an iPhone 4 and I love it. Moving on… By now I’ll have to assume that you’ve heard about iPhone 4′s reception issues. If you haven’t, check out the videos on YouTube. Or just Google it: The new iPhone’s sales have been very impressive, but the release has not been drama [...]

You Say It Best When You Say Nothing at All

Tuesday, June 15th, 2010

Sometimes when we least expect it, we can be suddenly tossed into the limelight. For a local co-owner of a coffee shop, that time was last month. I’ll give a quick bit of background, but this post will focus on the reputation management side of things. I’m not here to place judgement or provide an [...]

BP From an Online Reputation Standpoint

Tuesday, June 8th, 2010

It can probably go without saying that there is no other company that currently has a worse reputation, online or off than BP. When your company has caused one of the worst environmental disasters in history, there is no good way to begin repairing your reputation. But just for fun, let’s take a look at [...]

Are You TRUSTe?

Tuesday, June 8th, 2010

TRUSTe, an online privacy certification company, has secured another $12 million of funding bringing their total to over $22 million. The company’s goal is to certify companies with quality online privacy practices, and to let consumers know what companies can be trusted with private information. The TRUSTe badge has potential to become another display of [...]

Online Reputation and Social Media Privacy

Thursday, May 27th, 2010

Pew Internet and American Life just released a report speaking to how different social media users protect their online reputation via their privacy settings.  This information is very timely especially after Facebook’s recent updates to their privacy policy. According to the report, more people are concerned about the online reputation now than ever before.  “57% [...]

Reputation Watch: Up Close and Personal

Thursday, May 13th, 2010

If you’ve recently viewed Reputation Watch, or visited any of the thousands of WordPress blogs that were part of a large-scale malware attack, it’s likely that your browser was hijacked. The virus was disguised to look like a spyware scanner, and told website visitors that their computers were infected. Unfortunately, clicking on the “solution” would [...]

Google Yourself, I Dare You

Tuesday, January 19th, 2010

Have you ever “Googled” yourself? Why not, are you chicken? Maybe you’re scared about what you might find? Well, you’re actually not alone. A study, commissioned by Microsoft, asked 2,500 professionals (HR representatives and recruiters) and consumers if they had ever Googled themselves. The survey showed that only 42% of Americans have actually done it. [...]

The New FTC Guidelines & You

Monday, January 11th, 2010

Most recently, the FTC has been cracking down on their advertising laws, particularly in relation to Internet advertising and blogging. I have a feeling that most of these new laws have come as a result of the myriad of high converting less than truthful affiliate ads which can be found all over the net (if [...]

Not Just Your Facebook Pictures Will Haunt You

Friday, December 18th, 2009

Most articles centered around online reputation management – at least for individuals – tend to be focused on making sure you don’t have inappropriate pictures and content on popular social networking sites like Facebook. It is important to remember however, that images from all sources have an opportunity to surface in search engine results. Even [...]

SMB’s, Start Protecting Your Reputation

Tuesday, December 15th, 2009

Reputation Management has become a hot topic over the past few years (hence the need for a blog dedicated to it), especially given the ability consumers have to create, and share, their own content. It’s scary if you’re a business, but even scarier if you’re a small business. Small business owners rely on user reviews [...]