Earlier this week Facebook finally released their new simplified privacy controls to all users. While the changes won’t affect Pages or Groups, they do have a big impact on personal profile privacy settings. At first glance, Facebook gives you the option to leave your privacy settings as they were or to allow each segment of [...]

This may seem obvious to many, but it never ceases to amaze me how many businesses neglect their reputation by not addressing negative reviews online. Seriously, FAIL. It has gotten to the point where I almost feel morally obligated to give the local businesses I frequent a heads up when I see a bunch of [...]

By now we all know how important it is for a brand to control their online reputation, and we’ve heard the myriad of instances where big brands have failed to do so; like the popular I Hate Starbucks example or when Apple failed to take their current iPhone users into account when lowering the price, [...]

In one of our recent posts, we talked about owning your brand terms in Google AdWords. Now, we need to address what you can do (and can’t do…) to constructively combat other advertisers that are negatively impacting your business on PPC. When you have a brand worth protecting, it’s critical to keep tabs on all [...]

If you’re a business that doesn’t operate 100% online (i.e. you have a building or buildings where customers want to visit you), pay attention:  Google Place Pages are up and running. In late September, these pages came along and early buzz speculated that Google was either trying to overthrow Yelp or overthrow small business websites [...]

We all know the past year has been rough, to say the least, as hoteliers have seen the worst slump in decades. Occupancy rates for the first week in October have dipped just under 60% nationwide, which is a 5.4% decrease from the same time last year. Looking at revenue per available room (RevPAR), a [...]

When we talk about a person or company’s ‘Online Reputation’, we’re usually focusing on social media profiles (Facebook, Twitter, LinkedIn), blogger buzz, and Google’s organic search results. Social Media profiles can get cluttered with comments from detractors. Blogger buzz may not always be as positive as we’d like. Google search results can be less than [...]

One of the reasons you might be hesitant to embrace social media is because you don’t want to risk losing control of your brand’s messaging, and nothing can better exemplify this fear like customer’s response to Honda’s new crossover. Honda, which has a Facebook fan page for each of its vehicles, posted a new Facebook [...]

It is important to manage your company’s online reputation, to see what is being said about your company and also to make sure your competitors aren’t doing anything shady with your brand name.  We can stress the importance of monitoring and managing your online reputation all day long but what are some actual things you [...]

Affiliate programs have long been a popular way to drive conversions and visibility for online businesses. There are many small companies that rely heavily on affiliate programs for sales in every industry, from simple informational product companies such as Fat Loss for Idiots to Fortune 500 companies like Walmart, affiliate marketing is a big business [...]