It is important to manage your company’s online reputation, to see what is being said about your company and also to make sure your competitors aren’t doing anything shady with your brand name.  We can stress the importance of monitoring and managing your online reputation all day long but what are some actual things you [...]

Affiliate programs have long been a popular way to drive conversions and visibility for online businesses. There are many small companies that rely heavily on affiliate programs for sales in every industry, from simple informational product companies such as Fat Loss for Idiots to Fortune 500 companies like Walmart, affiliate marketing is a big business [...]

There may be several people here at the Anvil Media offices who would rather die than be seen wearing  a pair of crocs. Love or hate the plastic-looking clogs, I have to give credit to the CEO of the company, John Duerden for not only being aware of negative press the brand may be getting, [...]

I understand that not all businesses are built on customer service.  Not everyone can be a Nordstrom or Zappos and offer a no questions asked return policy. Some companies are too busy being the cheapest or most convenient or some other differentiating factor. So what happens when you’re not doing anything different? Or at least [...]

As Twitter becomes less of a fad and more of a mainstream marketing channel, more and more companies are needing a solution to monitor their brand and interact with customers in one simple solution. Fortunately for all of us, there are plenty of developers out there who are working to provide just that. The latest [...]

Not many of us in the United States ever worry too much about what the search results from around the world look like, let alone which sites are returned in the Search Engine Results Pages (SERP’s).  While SEO activities typically get the bulk of “rankings” talk, online reputation is all about where and how sites [...]

Like many Twitter users, I follow my favorite brands on Twitter.  I like to read up on all of great things they are doing in their communities and I LOVE receiving special promotion offers via Twitter.  I fall for any promotion that says, “special offer only for our Twitter followers”.  When brands communicate this message [...]

A recent study, conducted by Nora Ganim Barns at the University of Massachusetts and Eric Mattson with Financial Insite, found that only 16% of Fortune 500 companies have a corporate blog. Moreover, the higher a company is on the list, the more likely they are to have a public-facing blog. The Glass Is Half Full [...]

Online reputation management is becoming more and more important to corporate executives according to a report recently released by the The Conference Board. This detailed report highlights the results of a study that confirms online reputation management concern is significantly on the rise among corporate executives. This is great news, and certainly to be expected [...]

I think it’s safe to say that social media has exploded. I’d be willing to bet that the majority of our loyal readers (or your company) have a blog, Facebook page and Twitter account – as a side bet I’d also guess many have a YouTube channel (or at least uploaded a video) and a [...]