Heather recently wrote about some enhancements to Google AdWords that allow advertisers to target their campaigns to specific mobile devices (iPhone & Android, for example) and also to mobile carriers (AT&T, Verizon, Sprint, etc.) – pretty cool, and very granular, stuff.
Yesterday, Google announced on their AdWords Insider blog that there is also now data in [...]

UPDATE: Here are the details of the Yelp & AdWords matching beta from Google.
We are doing a 1% experiment of Reviews on Ads in which we match ads to reviews on various 3rd party sites, and display links to the review in a separate section in the ad. Advertisers cannot opt-into this experiment, but know [...]

Have you seen AdWords new device targeting options in your PPC account yet?
You are now not only able to target mobile devices but you can target specific phones or carriers!  What does this have to do with online reputation you ask?  Well let us look at a current example in the mobile industry and the [...]

Part of managing a reputation online is understanding where your site and your brand is appearing and how that can affect both user’s and search engine’s perceptions of your brand and website. This can be the case when there are other sites that talk about your site or brand, other sites that link to yours, [...]

Most recently, the FTC has been cracking down on their advertising laws, particularly in relation to Internet advertising and blogging. I have a feeling that most of these new laws have come as a result of the myriad of high converting less than truthful affiliate ads which can be found all over the net (if [...]

Big news for local businesses from Google this week, “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices”.  So, users with iPhones/mobile devices will be able to click-to-call the phone number associated with your ad.
Specifics

In your campaign settings, you must be opted into display on [...]

We talk a lot about building a presence on social media in order to build your online reputation. What many businesses don’t do, however, is take advantage of advertising on Facebook to make that presence even more powerful.
Similar to Google AdWords and other PPC engines in that the advertiser pays each time their ad receives [...]

In the spirit of the Thanksgiving holiday with BLACK FRIDAY and CYBER MONDAY I thought it would be nice to discuss a brands reputation in PPC with regards to promotions and sales.
We all know that including promotional messaging in your ad text will most likely help your CTR.  Let’s take a look at the top [...]

In one of our recent posts, we talked about owning your brand terms in Google AdWords. Now, we need to address what you can do (and can’t do…) to constructively combat other advertisers that are negatively impacting your business on PPC. When you have a brand worth protecting, it’s critical to keep tabs on all [...]

For companies that have several retailers and affiliates, sometimes your company can get lost in the weeds when it comes to Branded Pay-Per-Click (PPC) campaigns.  When you are not the only company selling your products a Branded campaign in PPC can be hard to justify.  You don’t want to upset your retailers by ‘competing’ with [...]