I’ve reviewed, revised and relaunched a lot of PPC campaigns. Time and time again, one of the changes that I implement – and which is SO simple – proves to be one of the most effective. Making this change has on more than one occasion driven 100% + increases in click through rates (CTR) on [...]

It can probably go without saying that there is no other company that currently has a worse reputation, online or off than BP. When your company has caused one of the worst environmental disasters in history, there is no good way to begin repairing your reputation. But just for fun, let’s take a look at [...]

Google AdWord’s Sitelinks are not new news, however the way advertisers are using them might be to some… For branded PPC ads, first and foremost it is important your brand message comes across loud and clear.  What makes your brand better than all the others?  You should be asking this question for all advertising messaging [...]

Heather recently wrote about some enhancements to Google AdWords that allow advertisers to target their campaigns to specific mobile devices (iPhone & Android, for example) and also to mobile carriers (AT&T, Verizon, Sprint, etc.) – pretty cool, and very granular, stuff. Yesterday, Google announced on their AdWords Insider blog that there is also now data [...]

UPDATE: Here are the details of the Yelp & AdWords matching beta from Google. We are doing a 1% experiment of Reviews on Ads in which we match ads to reviews on various 3rd party sites, and display links to the review in a separate section in the ad. Advertisers cannot opt-into this experiment, but [...]

Have you seen AdWords new device targeting options in your PPC account yet? You are now not only able to target mobile devices but you can target specific phones or carriers!  What does this have to do with online reputation you ask?  Well let us look at a current example in the mobile industry and [...]

Part of managing a reputation online is understanding where your site and your brand is appearing and how that can affect both user’s and search engine’s perceptions of your brand and website. This can be the case when there are other sites that talk about your site or brand, other sites that link to yours, [...]

Most recently, the FTC has been cracking down on their advertising laws, particularly in relation to Internet advertising and blogging. I have a feeling that most of these new laws have come as a result of the myriad of high converting less than truthful affiliate ads which can be found all over the net (if [...]

Big news for local businesses from Google this week, “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices”.  So, users with iPhones/mobile devices will be able to click-to-call the phone number associated with your ad. Specifics In your campaign settings, you must be opted into [...]

We talk a lot about building a presence on social media in order to build your online reputation. What many businesses don’t do, however, is take advantage of advertising on Facebook to make that presence even more powerful. Similar to Google AdWords and other PPC engines in that the advertiser pays each time their ad [...]