In one of our recent posts, we talked about owning your brand terms in Google AdWords. Now, we need to address what you can do (and can’t do…) to constructively combat other advertisers that are negatively impacting your business on PPC. When you have a brand worth protecting, it’s critical to keep tabs on all [...]

For companies that have several retailers and affiliates, sometimes your company can get lost in the weeds when it comes to Branded Pay-Per-Click (PPC) campaigns.  When you are not the only company selling your products a Branded campaign in PPC can be hard to justify.  You don’t want to upset your retailers by ‘competing’ with [...]

When we talk about a person or company’s ‘Online Reputation’, we’re usually focusing on social media profiles (Facebook, Twitter, LinkedIn), blogger buzz, and Google’s organic search results. Social Media profiles can get cluttered with comments from detractors. Blogger buzz may not always be as positive as we’d like. Google search results can be less than [...]

Affiliate programs have long been a popular way to drive conversions and visibility for online businesses. There are many small companies that rely heavily on affiliate programs for sales in every industry, from simple informational product companies such as Fat Loss for Idiots to Fortune 500 companies like Walmart, affiliate marketing is a big business [...]

We get this question all the time from clients, “What’s a good click through rate? or CTR?” So after reading Yahoo!’s Search Marketing Blog post on answering the questions about good click through rates, I’ll share my thoughts as well.

If you run competitor campaigns in Google AdWords, where you have a list of trademarked competitor terms, then you should take note of a recent change in how Google is assigning CPC for those terms. After updating a client’s campaign with new ads and landing pages (yes, we erased the history, but because we felt [...]