Reputation Management has become a hot topic over the past few years (hence the need for a blog dedicated to it), especially given the ability consumers have to create, and share, their own content. It’s scary if you’re a business, but even scarier if you’re a small business. Small business owners rely on user reviews [...]

By now we all know how important it is for a brand to control their online reputation, and we’ve heard the myriad of instances where big brands have failed to do so; like the popular I Hate Starbucks example or when Apple failed to take their current iPhone users into account when lowering the price, [...]

In the interest of owning serious real estate in Google’s Universal Search, one must optimize all types of media. In this post we’ll outline best practices for optimizing such media files as images, video, podcasting, and PDF files.

Well, that is in Google’s mind. So you have a hotel, restaurant, or run a local attraction? Then you need to read this very informative and in-depth report from Search Engine Guide. I don’t mind sending people off our blog to check this out, since Miriam did such a great job researching over 1,000 reviews [...]