One of the reasons you might be hesitant to embrace social media is because you don’t want to risk losing control of your brand’s messaging, and nothing can better exemplify this fear like customer’s response to Honda’s new crossover. Honda, which has a Facebook fan page for each of its vehicles, posted a new Facebook [...]

Affiliate programs have long been a popular way to drive conversions and visibility for online businesses. There are many small companies that rely heavily on affiliate programs for sales in every industry, from simple informational product companies such as Fat Loss for Idiots to Fortune 500 companies like Walmart, affiliate marketing is a big business [...]

There may be several people here at the Anvil Media offices who would rather die than be seen wearing  a pair of crocs. Love or hate the plastic-looking clogs, I have to give credit to the CEO of the company, John Duerden for not only being aware of negative press the brand may be getting, [...]

Online reputation management is becoming more and more important to corporate executives according to a report recently released by the The Conference Board. This detailed report highlights the results of a study that confirms online reputation management concern is significantly on the rise among corporate executives. This is great news, and certainly to be expected [...]

So you have been reading Reputation Watch and know that it is probably a good idea to do online searches for yourself and your company on occasion.  You Google your company name and scroll down a couple of spots and notice a Wikipedia entry under your name!  How great, you think…

Yahoo pipes used to be scary, I’ll admit it. When I went to set up my first pipe I really found out how limiting my technical skills were. But now there is a repository of already created pipes that can easily be customized.