Most recently, the FTC has been cracking down on their advertising laws, particularly in relation to Internet advertising and blogging. I have a feeling that most of these new laws have come as a result of the myriad of high converting less than truthful affiliate ads which can be found all over the net (if [...]

Earlier this week Facebook finally released their new simplified privacy controls to all users. While the changes won’t affect Pages or Groups, they do have a big impact on personal profile privacy settings.
At first glance, Facebook gives you the option to leave your privacy settings as they were or to allow each segment of your [...]

We talk a lot about building a presence on social media in order to build your online reputation. What many businesses don’t do, however, is take advantage of advertising on Facebook to make that presence even more powerful.
Similar to Google AdWords and other PPC engines in that the advertiser pays each time their ad receives [...]

Social Media can be a very powerful tool for online reputation management, helping you address and mitigate undesirable search engine results or mentions in online media. The fact is that you are no longer the only manager of your brand and that consumers have now taken a seat at the boardroom table. But by actively [...]

One of the reasons you might be hesitant to embrace social media is because you don’t want to risk losing control of your brand’s messaging, and nothing can better exemplify this fear like customer’s response to Honda’s new crossover.
Honda, which has a Facebook fan page for each of its vehicles, posted a new Facebook page [...]

Here at Anvil, when clients come looking for guidance on a social media strategy we strongly encourage that a well laid out plan is established before jumping into the mix. So, when a company hasn’t tested out social media marketing yet, I’m alright with that. If a company realizes that for whatever reason, they aren’t [...]

A recent study, conducted by Nora Ganim Barns at the University of Massachusetts and Eric Mattson with Financial Insite, found that only 16% of Fortune 500 companies have a corporate blog. Moreover, the higher a company is on the list, the more likely they are to have a public-facing blog.
The Glass Is Half Full
This is [...]

Online reputation management is becoming more and more important to corporate executives according to a report recently released by the The Conference Board. This detailed report highlights the results of a study that confirms online reputation management concern is significantly on the rise among corporate executives.
This is great news, and certainly to be expected considering [...]

The Aladdin Annual Threat  Report for 2009 was recently released by the Aladdin Attack Intelligence Center. With so much personal data stored online, the web continues to be the primary target for identity theft. With the rise and proliferation of social media sites, identity theft no longer consist solely of some anonymous hacker [...]

In their coverage of the most social brands of 2008, Advertising Age asked, “What was the brand or branded product most often mentioned in social media at the end of last year?” And the answer was…