Last night Facebook officially announced “Facebook Places” allowing however many millions of Facebook users there are, to now check in directly through Facebook. Hooray! Geo-location has now been distributed to the masses instead of reserved for the tech-geeks stalking each other with Foursquare/Gowalla/Loopt. Only a few folks (iPhone users) seem to have this feature at this [...]

It can probably go without saying that there is no other company that currently has a worse reputation, online or off than BP. When your company has caused one of the worst environmental disasters in history, there is no good way to begin repairing your reputation. But just for fun, let’s take a look at [...]

Most recently, the FTC has been cracking down on their advertising laws, particularly in relation to Internet advertising and blogging. I have a feeling that most of these new laws have come as a result of the myriad of high converting less than truthful affiliate ads which can be found all over the net (if [...]

Earlier this week Facebook finally released their new simplified privacy controls to all users. While the changes won’t affect Pages or Groups, they do have a big impact on personal profile privacy settings. At first glance, Facebook gives you the option to leave your privacy settings as they were or to allow each segment of [...]

We talk a lot about building a presence on social media in order to build your online reputation. What many businesses don’t do, however, is take advantage of advertising on Facebook to make that presence even more powerful. Similar to Google AdWords and other PPC engines in that the advertiser pays each time their ad [...]

Social Media can be a very powerful tool for online reputation management, helping you address and mitigate undesirable search engine results or mentions in online media. The fact is that you are no longer the only manager of your brand and that consumers have now taken a seat at the boardroom table. But by actively [...]

One of the reasons you might be hesitant to embrace social media is because you don’t want to risk losing control of your brand’s messaging, and nothing can better exemplify this fear like customer’s response to Honda’s new crossover. Honda, which has a Facebook fan page for each of its vehicles, posted a new Facebook [...]

Here at Anvil, when clients come looking for guidance on a social media strategy we strongly encourage that a well laid out plan is established before jumping into the mix. So, when a company hasn’t tested out social media marketing yet, I’m alright with that. If a company realizes that for whatever reason, they aren’t [...]

A recent study, conducted by Nora Ganim Barns at the University of Massachusetts and Eric Mattson with Financial Insite, found that only 16% of Fortune 500 companies have a corporate blog. Moreover, the higher a company is on the list, the more likely they are to have a public-facing blog. The Glass Is Half Full [...]

Online reputation management is becoming more and more important to corporate executives according to a report recently released by the The Conference Board. This detailed report highlights the results of a study that confirms online reputation management concern is significantly on the rise among corporate executives. This is great news, and certainly to be expected [...]