The Aladdin Annual Threat  Report for 2009 was recently released by the Aladdin Attack Intelligence Center. With so much personal data stored online, the web continues to be the primary target for identity theft. With the rise and proliferation of social media sites, identity theft no longer consist solely of some anonymous hacker stealing credit [...]

In their coverage of the most social brands of 2008, Advertising Age asked, “What was the brand or branded product most often mentioned in social media at the end of last year?” And the answer was…

Just like every good Twitter account owner should, I look at the profiles of my newest followers. I think of it as a way to shake hands with the person who just said, “Nice to meet you. I’d like to hear what you have to say.” I don’t really post all that much because I [...]

Our good friend, Eric Peterson of Web Analytics Demystified, has a great post on the topic of measuring success in Twitter. He asks if “influence is the best way to measure success in social media?” Or if we should pay closer attention to something like Twitter Ratio or Twinfluence. Yeah, I said Twinfluence. Let’s take [...]

BusinessWeek has compiled it’s first ever list of the most influential companies, voted on by a 14-member advisory board. BW says their list is more art than science, and that the companies that emerged are those that have played a major role in the world of business over the past year and could shape the [...]

Don’t you wish Twitter had more functionality built in and that you didn’t have to use 8 additional tools to basically do what Twitter should in the first place? I do and so does the team at Anvil. Here are a few tools we are loving at this very moment.

Mid last month, Federated Media Publishing (FM) made a huge step in tracking conversations on the web. FM beta-launched their Conversational Marketing (CM) Toolbox to select FM clients including American Express, Best Buy, Dell, Intel and Symantec, but said they hoped to launch in Q109. The CM Toolbox enables marketers to track and analyze social [...]

ClickZ just covered a study sponsored by our friends at BuzzLogic that says blogs can have more impact on purchase decisions than social networks. The study, conducted by Jupiter, notes that readership of blogs is on the rise with a 300% growth in monthly blog readership in the past four years.

Cone research group recently released a study on how consumers would like to interact with businesses and brands online. If you don’t have a social media profile, get one today!

We work with many clients on getting their product evangelists to spread the word even more than they do. After all, there’s so much potential in tapping those that already love your brand. Take our client gDiapers, a flushable diaper for example. They have a huge following online, with over 3,000 members in a customer-started [...]