It can probably go without saying that there is no other company that currently has a worse reputation, online or off than BP. When your company has caused one of the worst environmental disasters in history, there is no good way to begin repairing your reputation. But just for fun, let’s take a look at [...]

A recent study, conducted by Nora Ganim Barns at the University of Massachusetts and Eric Mattson with Financial Insite, found that only 16% of Fortune 500 companies have a corporate blog. Moreover, the higher a company is on the list, the more likely they are to have a public-facing blog. The Glass Is Half Full [...]

Online reputation management is becoming more and more important to corporate executives according to a report recently released by the The Conference Board. This detailed report highlights the results of a study that confirms online reputation management concern is significantly on the rise among corporate executives. This is great news, and certainly to be expected [...]

Marketing Pilgrim has covered a study from Brodeur and Marketwire on Beat Reporter Views on Social Media, asking reporters to rank blog and social media sites by beat. While the study didn’t have a great number of respondents (they sent out 3,500 invitations and had only 451 reply), there are a few nuggets if you [...]

In a recent article on Internet surfers trust with online information from eMarketer, aUSC Anneberg School Center for the Digital Future study was reviewed and the contents weren’t that surprising. A major finding was that after a five year study they determined that Internet users have grown more trusting of Web sites managed by professional [...]