Archive for the 'Tool Review' Category

Monitoring Twitter with Seesmic Desktop

Tuesday, June 30th, 2009

As Twitter becomes less of a fad and more of a mainstream marketing channel, more and more companies are needing a solution to monitor their brand and interact with customers in one simple solution. Fortunately for all of us, there are plenty of developers out there who are working to provide just that. The latest [...]

Hootsuite – The Ultimate Twitter Toolbox

Thursday, March 26th, 2009

By now you’ve heard of Twitter (if you haven’t, go sit in your corner for 20 minutes because you’re in time out) and are probably using it for personal use with a bit of business mixed in, or vice versa. However, if you’re like me, you are managing multiple accounts on a daily basis that [...]

Wikipedia Tools for All

Thursday, October 30th, 2008

If you are trying to boost your online reputation, then you know that having a quality listing on Wikipedia is one of the first steps. And how do you find that quality listing, we’ll Ann Smarty over at Search Engine Journal had a great post today about 3 Wikipedia tools she uses. We tested them [...]

Tool Review: BackType Comment Share Tool

Thursday, August 28th, 2008

BackType says it’s a service that lets you find, follow and share comments from across the web.  Techcrunch did a recent review where they said it’s “10x more valuable than Summize/Twitter search in that it actually taps the discussion outside of the echo-chamber.” I think they said it best when they crafted the headline, “…A [...]

Using Yahoo Pipes to track Buzz and Online Coverage

Saturday, April 5th, 2008

Yahoo pipes used to be scary, I’ll admit it. When I went to set up my first pipe I really found out how limiting my technical skills were. But now there is a repository of already created pipes that can easily be customized.

YouTube Announces Video Analytics Tool

Thursday, March 27th, 2008

For those of you who are using videos to round out your universal search presence and maximize your first page rankings (not to mention marketing through videos), you’ve probably heard of TubeMogul. TubeMogul is the leading video distribution and analytics platform which lets you upload your videos to twelve of the major video sites along [...]

New Wikipedia Page View Tool Rocks

Monday, March 24th, 2008

Struggling to decide which Wikipedia page to submit to? Which one will give you a good ranking on the first page of Google but one that will give you some decent traffic as well? Fret no longer! The Wikipedia Article Traffic Statistics Tool is here! The tool doesn’t seem to be endorsed by Wikipedia, although [...]

Tool Review: Trackur Online Reputation Monitoring Tool

Friday, February 29th, 2008

I don’t know about you, but when I heard that Andy Beal, of MarketingPilgrim, announced that he developed a new tool to replace Google Alerts and the many, many other tools that we use to track client mentions, I thought it was too soon for Christmas again. I’ve spent only a day or so [...]

Political Donations and The Big 3

Friday, February 1st, 2008

The good folks at Marketing Pilgrim have stumbled upon a Google Mashup on The Huffington Post that tracks political donations by address, city, last name, first name, occupation, and employer. Warning: FundRace 2008 is addictive!

Tool Review: Spokeo Activity Tracker

Tuesday, January 29th, 2008

What happens when 5 Stanford classmates come up with an idea to create a tool that will help you keep up with your friends across multiple social networking sites? Well of course they start out in a basement somewhere, but some never get out of that basement unless they have someone like Guy Kawasaki advising [...]