One of the most important aspects of optimizing your Local Business Listing (LBL) is choosing the right categories to associate your site with.  In fact the “Association of Proper LBL Categories” was named the 3rd most important factor for local search rankings according to David Mihm’s annual survey results. For reference, here’s an example of [...]

By now we all know how important it is for a brand to control their online reputation, and we’ve heard the myriad of instances where big brands have failed to do so; like the popular I Hate Starbucks example or when Apple failed to take their current iPhone users into account when lowering the price, [...]

I’m proud to say that Anvil has a client in the White House! Well, actually a former client, since he left his job to go work as President Obama’s new Director of New Media, Macon Phillips.

Gyutae Park, of Winning the Web, has a great post today about online branding. I’m not going to butcher the post, but just want to highlight the seven steps to a “strong” online brand presence.

I just saw the news about Hasbro, the makers of Scrabble (invented in 1938!), filing a copyright and trademark infringement lawsuit against the developers of Scrabulous and thought I’d share what I learned about these crazy laws.