Heather recently wrote about some enhancements to Google AdWords that allow advertisers to target their campaigns to specific mobile devices (iPhone & Android, for example) and also to mobile carriers (AT&T, Verizon, Sprint, etc.) – pretty cool, and very granular, stuff. Yesterday, Goo... Read the rest of this entry >>

UPDATE: Here are the details of the Yelp & AdWords matching beta from Google. We are doing a 1% experiment of Reviews on Ads in which we match ads to reviews on various 3rd party sites, and display links to the review in a separate section in the ad. Advertisers cannot opt-into this experiment, ... Read the rest of this entry >>

Have you seen AdWords new device targeting options in your PPC account yet? You are now not only able to target mobile devices but you can target specific phones or carriers!  What does this have to do with online reputation you ask?  Well let us look at a current example in the mobile industry an... Read the rest of this entry >>

Have you ever “Googled” yourself? Why not, are you chicken? Maybe you’re scared about what you might find? Well, you’re actually not alone. A study, commissioned by Microsoft, asked 2,500 professionals (HR representatives and recruiters) and consumers if they had ever Googled... Read the rest of this entry >>

Part of managing a reputation online is understanding where your site and your brand is appearing and how that can affect both user’s and search engine’s perceptions of your brand and website. This can be the case when there are other sites that talk about your site or brand, other sites... Read the rest of this entry >>

Most recently, the FTC has been cracking down on their advertising laws, particularly in relation to Internet advertising and blogging. I have a feeling that most of these new laws have come as a result of the myriad of high converting less than truthful affiliate ads which can be found all over the... Read the rest of this entry >>

Big news for local businesses from Google this week, “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices”.  So, users with iPhones/mobile devices will be able to click-to-call the phone number associated... Read the rest of this entry >>

Most articles centered around online reputation management – at least for individuals – tend to be focused on making sure you don’t have inappropriate pictures and content on popular social networking sites like Facebook. It is important to remember however, that images from all so... Read the rest of this entry >>

Reputation Management has become a hot topic over the past few years (hence the need for a blog dedicated to it), especially given the ability consumers have to create, and share, their own content. It’s scary if you’re a business, but even scarier if you’re a small business. Small... Read the rest of this entry >>

Earlier this week Facebook finally released their new simplified privacy controls to all users. While the changes won’t affect Pages or Groups, they do have a big impact on personal profile privacy settings. At first glance, Facebook gives you the option to leave your privacy settings as they ... Read the rest of this entry >>