We talk a lot about building a presence on social media in order to build your online reputation. What many businesses don’t do, however, is take advantage of advertising on Facebook to make that presence even more powerful. Similar to Google AdWords and other PPC engines in that the advertise... Read the rest of this entry >>

If you haven’t noticed Google Maps has been busy making several changes that have increased the importance of local search.  In addition to the Google Place Pages, recent guidelines, local ads and mobile coupons Google’s new UI updates are propelling local search forward. You see that w... Read the rest of this entry >>

In the spirit of the Thanksgiving holiday with BLACK FRIDAY and CYBER MONDAY I thought it would be nice to discuss a brands reputation in PPC with regards to promotions and sales. We all know that including promotional messaging in your ad text will most likely help your CTR.  Let’s take a lo... Read the rest of this entry >>

This may seem obvious to many, but it never ceases to amaze me how many businesses neglect their reputation by not addressing negative reviews online. Seriously, FAIL. It has gotten to the point where I almost feel morally obligated to give the local businesses I frequent a heads up when I see a bun... Read the rest of this entry >>

By now we all know how important it is for a brand to control their online reputation, and we’ve heard the myriad of instances where big brands have failed to do so; like the popular I Hate Starbucks example or when Apple failed to take their current iPhone users into account when lowering the... Read the rest of this entry >>

In one of our recent posts, we talked about owning your brand terms in Google AdWords. Now, we need to address what you can do (and can’t do…) to constructively combat other advertisers that are negatively impacting your business on PPC. When you have a brand worth protecting, it’s critical to... Read the rest of this entry >>

Social Media can be a very powerful tool for online reputation management, helping you address and mitigate undesirable search engine results or mentions in online media. The fact is that you are no longer the only manager of your brand and that consumers have now taken a seat at the boardroom table... Read the rest of this entry >>

For companies that have several retailers and affiliates, sometimes your company can get lost in the weeds when it comes to Branded Pay-Per-Click (PPC) campaigns.  When you are not the only company selling your products a Branded campaign in PPC can be hard to justify.  You don’t want to ups... Read the rest of this entry >>

If you’re a business that doesn’t operate 100% online (i.e. you have a building or buildings where customers want to visit you), pay attention:  Google Place Pages are up and running. In late September, these pages came along and early buzz speculated that Google was either trying to overthrow ... Read the rest of this entry >>

We all know the past year has been rough, to say the least, as hoteliers have seen the worst slump in decades. Occupancy rates for the first week in October have dipped just under 60% nationwide, which is a 5.4% decrease from the same time last year. Looking at revenue per available room (RevPAR), a... Read the rest of this entry >>