A reputation is defined as the opinion or social evaluation of the public towards a person, group or organization. Since the mass adoption of the Internet, managing a reputation has become increasingly complex and challenging. One small slip (or a series of bad decisions) can ruin an individual’s or company’s brand reputation. It only takes a quick search on brand names like Starbucks, Wal-Mart or any airline in Google to get a full appreciation for the need to manage your reputation online. Anvil Media has dedicated the Reputation Watch blog to online brand management, providing timely news, helpful resources and insightful commentary. Reputation-Watch.com blog is the premier online reputation management (ORM) resource.

For years, we’ve been helping clients manage their brand reputations online. While social media networks have altered the playing field significantly in the past few years, fundamental online reputation management (ORM) strategies and tactics have changed little from the days of bulletin boards, threaded forums and online chat. Anvil Media is commited to providing top-notch reputation management services to its clients. As part of the process, Anvil Media has identified news, resources and trends we feel worthy of sharing with the public. Our commitment to educating our clients, employees and the broader the business community means we will continue to grow and improve reputation-watch.com. Your feedback is appreciated.